FeedForward builds AI to enable human creativity in music and media. Its flagship product is Figaro, the intuitive music search and metadata engine, powered by machine learning (ML).

Figaro Metadata Management uses ML to understand the unique way each catalogue applies descriptive search terms to music, enabling automatic tagging of new tracks added to the catalogue. By learning and applying a client’s specific taxonomy, rather than a one-size-fits-all approach, Figaro saves hours of time usually spent manually tagging tracks whilst preserving years of all-important human understanding and control over the tagging process. It gets smarter over time, continuing to refine its understanding of the way each catalogue describes music. Figaro identifies tracks that may be mistagged according the the definition of a tag. This makes it easy to constantly improve metadata across large catalogues.

Primary technology

  • Statistical learning
  • Deep learning
  • Audio & Speech analysis
  • GANs


  • Ongoing contract with Universal Production Music and a sync catalogue for a large label.

Target customers

  • Warner Music
  • Sony Music Entertainment
  • EMI
  • BBC
  • Disney
  • Epidemic Sound
  • Spotify
  • Deezer
  • FUGA
  • Amazon Music

Watch the FeedForward pitch from our 2021 Creative Cohort Demo Day:

Digital Catapult
The programme is delivered by Digital catapult as part of a CAP-AI project and is part funded through the European Regional Development Fund.