powers interactive stories that enable audiences to build relationships with characters and engage with the storyline.

Unique differences include:

  1. is easy to use for writers, allowing them to focus on creative excellence and compelling stories.
  2. immerses audiences inside stories, so they can talk to characters voice-to-voice, and influence the progress of the storylines as a result.
  3. The team collaborates with television producers, networks and creators to support the production process, enabling users to have full control of their brands.

Primary technology

  • Deep Learning
  • NLP
  • Reinforcement Learning


  • Signed deals with BBC, Sky and WarnerMedia in the US

Target customers

  • Sky
  • Warner Media
  • NBCUniversal
  • BBC Studios
  • Channel 4
  • Netflix
  • Amazon
  • WPP
  • Vivendi
  • CanalPlus

Watch the pitch from our 2021 Creative Cohort Demo Day

Digital Catapult
The programme is delivered by Digital catapult as part of a CAP-AI project and is part funded through the European Regional Development Fund.